Question 1

What is Answer Engine Optimisation (AEO)?

Accepted Answer

Answer Engine Optimisation, or AEO, is the practice of structuring your product data so AI shopping agents like ChatGPT, Perplexity, and Google AI Mode can read, cite, and recommend your products. AEO is the AI-era counterpart to SEO: where SEO optimises for ranked search results, AEO optimises for the answers that AI assistants give shoppers. Sighted scores your catalogue against AEO standards, enriches your data to close the gaps, and tracks how often the AI engines actually cite you.

Question 2

What is a product data audit?

Accepted Answer

A product data audit is a free AEO scan of your website that checks how AI shopping agents see your products. Sighted crawls your product pages, reads your robots.txt and structured data (JSON-LD / Schema.org), and produces an AEO readiness score with per-dimension breakdowns so you know exactly where to focus.

Question 3

How do I get my products into ChatGPT Shopping?

Accepted Answer

Sighted generates a product feed that meets OpenAI's requirements for ChatGPT Shopping. Import your products, run AI enrichment to fill gaps in your data, then enable your feed from the Channels page. Publishing to channels is available on Growth (from £79/mo) and Pro. Free accounts can see what channels are available, but connecting and publishing requires an upgrade.

Question 4

What is UCP and do I need it?

Accepted Answer

UCP (Universal Commerce Protocol) is an open standard for sharing product data with AI agents. If you sell online, supporting UCP means AI assistants can discover and interact with your catalogue. Sighted generates a UCP-compliant manifest from your enriched product data, validates your products against UCP requirements, and provides the JSON file ready to host at /.well-known/ucp on your domain. Available on Pro plans.

Question 5

How do AI shopping agents find products?

Accepted Answer

AI shopping agents like ChatGPT, Perplexity, and Google AI Mode pull product data from structured feeds, Schema.org markup, and merchant platforms. Products with complete, well-structured data are more likely to be surfaced. Sighted scores your data quality and helps you fix gaps before sending to destinations.

Question 6

Will this help my products rank in Google AI Mode?

Accepted Answer

Google AI Mode uses product data from Google Merchant Center, Schema.org structured data, and web content to generate shopping recommendations. Sighted analyses your products against Google Shopping best practices and generates optimised feeds and structured data to improve your visibility.

Question 7

How do AI shopping agents choose which products to recommend?

Accepted Answer

AI shopping agents evaluate product data based on completeness, accuracy, structured attributes, and compliance with platform standards. Products with richer, well-structured data are more likely to be surfaced and recommended to shoppers.

Question 8

What product data does Sighted analyse?

Accepted Answer

Sighted analyses titles, descriptions, product types, categories, images, pricing, availability, brand information, GTINs, and other structured attributes. The scoring system evaluates each dimension against Google Shopping best practices.

Question 9

How does the scoring system work?

Accepted Answer

Every product receives an AEO readiness score out of 100 based on five weighted dimensions: JSON-LD completeness (25%), semantic density (25%), data consistency (20%), AI bot access (15%), and protocol readiness (15%). Scores update in real-time as you make improvements.

Question 10

Can I import products from Shopify?

Accepted Answer

Yes. Sighted offers a direct Shopify integration on Growth (from £79/mo) and Pro (from £199/mo) plans, including unlimited imports and automatic sync scheduling. The Free plan is diagnostic only — it runs one AEO scan and shows you what's broken without modifying your catalogue.

Question 11

What file formats do you support for import?

Accepted Answer

CSV file uploads and URL imports (paste a link to your product feed) are supported. The CSV format should include standard product data columns such as title, description, price, and image URL. The import wizard guides you through column mapping.

Question 12

How does AI enrichment improve my products?

Accepted Answer

The AI analyses your existing product data, Shopify metafields, and product images to generate optimised titles, descriptions, missing attributes, FAQ pairs, and structured product details. Enriched listings are structured for maximum visibility with AI shopping agents while maintaining accuracy and brand voice. In the Enrichment Workbench you can preview a rewrite on a real product before you run it across your whole catalogue, and choose to enrich new imports automatically.

Question 13

What is brand voice?

Accepted Answer

Brand voice defines how your enriched product content sounds. You can analyse your website to automatically extract your brand's tone, style, and vocabulary, or choose from preset profiles. Sighted uses your brand voice when generating enriched content so every product listing sounds authentically yours. Custom brand voice profiles are available on Growth and Pro plans.

Question 14

Is there a free plan?

Accepted Answer

Yes. The Free plan runs one AEO scan of your store and shows you a ranked list of issues with read-only fix previews. To enrich, import, or publish your products, upgrade to Growth (£79/mo) for up to 2,000 products or Pro (£199/mo) for up to 20,000 products with advanced sync and reporting.

Question 15

What happens if I exceed my product limit?

Accepted Answer

Growth and Pro plans include overage pricing so you can keep growing without being cut off. Growth plan charges £20 per 1,000 additional products (up to 20,000 total), and Pro plan offers tiered rates from £10 per 1,000 products. Enterprise plans include unlimited products at a custom rate.

Question 16

What feed formats can I export?

Accepted Answer

Growth plans and above include hosted product feeds for Google Merchant Center (CSV and JSON), Perplexity Shopping, ChatGPT Shopping, an llms.txt file for AI agent discovery, a UCP manifest, per-product Schema.org JSON-LD snippets, and a Shopify theme extension that automatically injects JSON-LD structured data on your product pages. All feeds are regenerated automatically when your product data changes.

Question 17

What is continuous monitoring?

Accepted Answer

Continuous monitoring automatically re-assesses your product catalogue on a weekly or monthly schedule. If your average score changes by 5 or more points, you receive an email alert. This helps you catch data quality regressions early and track improvement over time. Available on Growth plans and above.

Question 18

How long does it take to see results?

Accepted Answer

Scoring and recommendations are generated within seconds of importing your products. AI enrichment typically processes individual products in under a minute. Bulk enrichment times vary based on catalogue size but most batches complete within an hour.

Make your products
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AI shopping agents

of product catalogues fail Answer Engine Optimisation standards

How it works

Audit your product data

Enrich with AI

Distribute to every AI platform

Frequently asked questions

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Make your productsvisible toAI shopping agents