Terms of Service

1. Agreement to Terms

By creating an account, signing in, or otherwise accessing or using Sighted ("the Service"), operated at sightedby.ai, you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must not use the Service.

These Terms constitute a legally binding agreement between you ("you" or "User") and SO-ME App Ltd, a company registered in England and Wales (company number 16200330), trading as Sighted ("we", "us", or "our"), whose registered office is Suite 5, IDB House, 70 Savile Street East, Sheffield S4 7UQ. We may update these Terms from time to time, and will notify you of material changes by posting the revised Terms on our website. Your continued use of the Service after any changes constitutes acceptance of the updated Terms.

2. Description of Service

Sighted helps retailers prepare their product information for AI shopping assistants and shopping platforms. Depending on your plan, the Service enables you to:

• Import your products from Shopify, a file or a feed, and scan your website
• Receive readiness scores and recommendations for your products and your store
• Generate suggested product content, attributes and answers to shopper questions with AI, in your brand voice, for you to review
• Publish approved changes to your Shopify store and export product feeds, including to Google Merchant Center
• Check how AI assistants mention your store and products, and monitor your results over time

The specific features available to you depend on your subscription plan. We reserve the right to modify, enhance, or discontinue any features of the Service with reasonable notice.

3. Account Registration and Responsibilities

To use the Service, you must create an account by providing accurate and complete information. You may register using an email address and password, or through Google OAuth.

You are responsible for:

• Maintaining the confidentiality of your account credentials
• All activities that occur under your account, whether or not authorised by you
• Notifying us immediately at hello@sightedby.ai if you suspect any unauthorised use of your account
• Ensuring that the information associated with your account remains accurate and up to date

We reserve the right to suspend or terminate accounts that we reasonably believe to be in violation of these Terms.

4. Subscription Plans and Billing

Sighted offers the following subscription tiers: Free, Growth and Pro, and SuperPro, which is priced on request. The features, limits, and pricing for each plan are shown on the Billing page in your Sighted account (and, for stores billed through Shopify, in Shopify) and may be updated from time to time.

4.1 Free Plan

The Free plan provides limited access to the Service at no cost. It is subject to the usage limits shown on the Billing page in your Sighted account.

4.2 Paid Plans

Paid subscriptions (Growth and Pro) are billed on a monthly or annual basis. Stores that install Sighted from the Shopify App Store are billed by Shopify, on their Shopify invoice. Other accounts are billed through our payment processor, Stripe. By subscribing to a paid plan, you authorise the applicable fees to be charged through that route.

4.3 Billing and Renewals

Subscriptions automatically renew at the end of each billing period unless you cancel before the renewal date. You may change or cancel your subscription at any time on the Billing page, or, for a Shopify-billed store, in your Shopify admin. On a Stripe-billed plan you keep access until the end of your current billing period. A Shopify-billed plan moved to Free on the Billing page ends at once, and Shopify credits the unused part of the period.

4.4 Refunds

Payments are non-refundable except where required by applicable law. If you believe you have been charged in error, please contact us at hello@sightedby.ai.

4.5 Price Changes

We may change the fees for paid plans at any time. We will provide at least 30 days' notice of any price increase. If you do not agree with a price change, you may cancel your subscription before the new pricing takes effect.

5. Acceptable Use

You agree not to use the Service to:

• Violate any applicable law, regulation, or third-party rights
• Upload or transmit any content that is unlawful, harmful, threatening, defamatory, or otherwise objectionable
• Attempt to gain unauthorised access to the Service, other accounts, or any computer systems or networks connected to the Service
• Interfere with or disrupt the integrity or performance of the Service or its underlying infrastructure
• Use automated scripts, bots, or scraping tools to access the Service in a manner that exceeds reasonable usage
• Reverse engineer, decompile, or disassemble any part of the Service
• Resell, sublicense, or redistribute the Service without our prior written consent

We reserve the right to investigate and take appropriate action, including suspension or termination of your account, if we reasonably believe you have violated these restrictions.

6. Intellectual Property

The Service, including its design, code, features, algorithms, user interface, and documentation, is owned by Sighted and protected by intellectual property laws. You are granted a limited, non-exclusive, non-transferable licence to use the Service in accordance with these Terms for the duration of your subscription.

Nothing in these Terms transfers any ownership of our intellectual property to you. You may not use our name, logo, or trademarks without our prior written consent.

7. Data Ownership

You retain full ownership of all product data, feed content, and other materials that you upload or submit to the Service ("Your Data"). By using the Service, you grant us a limited licence to process, store, and analyse Your Data solely for the purpose of providing and improving the Service.

We will not sell, share, or disclose Your Data to third parties except as necessary to operate the Service (for example, using cloud infrastructure providers) or as required by law.

You are solely responsible for ensuring that you have the necessary rights and permissions to upload Your Data to the Service.

8. Service Availability and Disclaimers

We strive to maintain high availability of the Service, but we do not guarantee that the Service will be uninterrupted, error-free, or available at all times. We may perform scheduled maintenance, during which the Service may be temporarily unavailable.

The Service is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all warranties, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

While our AI-powered optimisation tools provide recommendations and scores, we do not guarantee any specific outcomes, increases in traffic, sales, or product visibility as a result of using the Service.

9. Your Product Information and Consumer Law

The Service suggests and generates product content (including titles, descriptions, attributes, categories, answers to shopper questions and feed data) using artificial intelligence. AI output can be incomplete or wrong. Sighted is a tool you use to prepare your product information. You remain the trader, seller and publisher of that information to your customers.

You are responsible for:

• Reviewing content before you publish, export or submit it, and for all content you approve or publish, including content published by any automatic publishing setting you turn on
• The accuracy of the prices, fees, stock, product details, claims and policies you present to consumers, through your own store, your product feeds, or any marketplace, search engine, shopping platform or AI agent
• Complying with the consumer protection, advertising, product safety and labelling laws that apply to you, including the Digital Markets, Competition and Consumers Act 2024 and guidance from the Competition and Markets Authority on the use of AI agents

Third-party AI agents and shopping platforms (for example ChatGPT, Google, Microsoft Copilot, Perplexity and Shopify Catalog) are not operated by Sighted. We do not control how they collect, interpret, summarise, rewrite or present your products, and we are not responsible for what they show or say to consumers.

To the fullest extent permitted by law, Sighted is not liable for any loss, claim, complaint, investigation, fine or penalty arising from product information presented to consumers by you or by any third party, including information that is incorrect, incomplete or misleading, whether or not it was suggested or generated by the Service. Scores, checks and alerts in the Service help you find problems but do not guarantee that your product information is accurate or lawful. Nothing in the Service is legal advice.

10. Limitation of Liability

To the maximum extent permitted by applicable law, Sighted and its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, or business opportunities, arising out of or related to your use of the Service.

Our total aggregate liability to you for any claims arising out of or related to these Terms or the Service shall not exceed the total amount you have paid to us in the twelve (12) months preceding the event giving rise to the claim.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.

11. Indemnification

You agree to indemnify and hold harmless Sighted and its officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to your use of the Service, your violation of these Terms, your violation of any rights of a third party, or any product information you present to consumers (as described in section 9), to the extent permitted by law.

12. Termination

You may close your account at any time by contacting us at hello@sightedby.ai or through your account settings. If you are on a paid plan, your subscription will remain active until the end of your current billing period.

We may suspend or terminate your account at any time if you breach these Terms, engage in prohibited conduct, or if we are required to do so by law. We will provide reasonable notice where possible.

Upon termination, your right to access the Service will cease immediately. We will retain your data for a period of 90 days following termination, after which it will be permanently deleted, unless we are required to retain it by law. You may request export of Your Data prior to account closure.

13. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

We encourage you to contact us first at hello@sightedby.ai to resolve any disputes informally before pursuing legal action.

14. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

15. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Sighted regarding your use of the Service, and supersede any prior agreements or understandings.

16. Contact Us

If you have any questions about these Terms, please contact us at:

hello@sightedby.ai