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Terms of Service

Last updated: February 2026

1. Agreement to Terms

By accessing or using Sighted ("the Service"), operated at sightedby.ai, you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must not use the Service.

These Terms constitute a legally binding agreement between you ("you" or "User") and Sighted ("we", "us", or "our"), a UK-based entity. We may update these Terms from time to time, and will notify you of material changes by posting the revised Terms on our website. Your continued use of the Service after any changes constitutes acceptance of the updated Terms.

2. Description of Service

Sighted is an AI-powered product feed optimisation platform designed for retailers. The Service enables you to:

  • Upload, connect, and manage product data feeds for optimisation
  • Receive AI Engine Optimisation (AEO) and AI Commerce Optimisation (ACO) scores for your product listings
  • Access AI-driven recommendations to improve product feed quality and discoverability
  • Monitor and track feed performance through dashboards and analytics

The specific features available to you depend on your subscription plan. We reserve the right to modify, enhance, or discontinue any features of the Service with reasonable notice.

3. Account Registration and Responsibilities

To use the Service, you must create an account by providing accurate and complete information. You may register using an email address and password, or through Google OAuth.

You are responsible for:

  • Maintaining the confidentiality of your account credentials
  • All activities that occur under your account, whether or not authorised by you
  • Notifying us immediately at hello@sightedby.ai if you suspect any unauthorised use of your account
  • Ensuring that the information associated with your account remains accurate and up to date

We reserve the right to suspend or terminate accounts that we reasonably believe to be in violation of these Terms.

4. Subscription Plans and Billing

Sighted offers the following subscription tiers: Free, Starter, and Pro. The features, limits, and pricing for each plan are described on our pricing page and may be updated from time to time.

4.1 Free Plan

The Free plan provides limited access to the Service at no cost. It is subject to usage limits as described on our pricing page.

4.2 Paid Plans

Paid subscriptions (Starter and Pro) are billed on a monthly or annual basis through our payment processor, Stripe. By subscribing to a paid plan, you authorise us to charge the applicable fees to your chosen payment method.

4.3 Billing and Renewals

Subscriptions automatically renew at the end of each billing period unless you cancel before the renewal date. You may cancel your subscription at any time through your account settings. Upon cancellation, you will retain access to your paid plan until the end of your current billing period.

4.4 Refunds

Payments are non-refundable except where required by applicable law. If you believe you have been charged in error, please contact us at hello@sightedby.ai.

4.5 Price Changes

We may change the fees for paid plans at any time. We will provide at least 30 days' notice of any price increase. If you do not agree with a price change, you may cancel your subscription before the new pricing takes effect.

5. Acceptable Use

You agree not to use the Service to:

  • Violate any applicable law, regulation, or third-party rights
  • Upload or transmit any content that is unlawful, harmful, threatening, defamatory, or otherwise objectionable
  • Attempt to gain unauthorised access to the Service, other accounts, or any computer systems or networks connected to the Service
  • Interfere with or disrupt the integrity or performance of the Service or its underlying infrastructure
  • Use automated scripts, bots, or scraping tools to access the Service in a manner that exceeds reasonable usage
  • Reverse engineer, decompile, or disassemble any part of the Service
  • Resell, sublicense, or redistribute the Service without our prior written consent

We reserve the right to investigate and take appropriate action, including suspension or termination of your account, if we reasonably believe you have violated these restrictions.

6. Intellectual Property

The Service, including its design, code, features, algorithms, user interface, and documentation, is owned by Sighted and protected by intellectual property laws. You are granted a limited, non-exclusive, non-transferable licence to use the Service in accordance with these Terms for the duration of your subscription.

Nothing in these Terms transfers any ownership of our intellectual property to you. You may not use our name, logo, or trademarks without our prior written consent.

7. Data Ownership

You retain full ownership of all product data, feed content, and other materials that you upload or submit to the Service ("Your Data"). By using the Service, you grant us a limited licence to process, store, and analyse Your Data solely for the purpose of providing and improving the Service.

We will not sell, share, or disclose Your Data to third parties except as necessary to operate the Service (for example, using cloud infrastructure providers) or as required by law.

You are solely responsible for ensuring that you have the necessary rights and permissions to upload Your Data to the Service.

8. Service Availability and Disclaimers

We strive to maintain high availability of the Service, but we do not guarantee that the Service will be uninterrupted, error-free, or available at all times. We may perform scheduled maintenance, during which the Service may be temporarily unavailable.

The Service is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all warranties, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

While our AI-powered optimisation tools provide recommendations and scores, we do not guarantee any specific outcomes, increases in traffic, sales, or product visibility as a result of using the Service.

9. Limitation of Liability

To the maximum extent permitted by applicable law, Sighted and its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, or business opportunities, arising out of or related to your use of the Service.

Our total aggregate liability to you for any claims arising out of or related to these Terms or the Service shall not exceed the total amount you have paid to us in the twelve (12) months preceding the event giving rise to the claim.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.

10. Indemnification

You agree to indemnify and hold harmless Sighted and its officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to your use of the Service, your violation of these Terms, or your violation of any rights of a third party.

11. Termination

You may close your account at any time by contacting us at hello@sightedby.ai or through your account settings. If you are on a paid plan, your subscription will remain active until the end of your current billing period.

We may suspend or terminate your account at any time if you breach these Terms, engage in prohibited conduct, or if we are required to do so by law. We will provide reasonable notice where possible.

Upon termination, your right to access the Service will cease immediately. We will retain your data for a period of 90 days following termination, after which it will be permanently deleted, unless we are required to retain it by law. You may request export of Your Data prior to account closure.

12. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

We encourage you to contact us first at hello@sightedby.ai to resolve any disputes informally before pursuing legal action.

13. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

14. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Sighted regarding your use of the Service, and supersede any prior agreements or understandings.

15. Contact Us

If you have any questions about these Terms, please contact us at:

hello@sightedby.ai