Get your products into the assistants

How each AI shopping assistant finds products, what it reads, and what to do about yours. One page per assistant Sighted scores, feeds or checks.

• The ChatGPT Shopping product feed, field by fieldChatGPT reads products from a merchant's feed and from product pages its crawler has reached. This page is the feed: the routes it travels, the columns it needs, and what to fill first. How ChatGPT chooses between the products it can read is the guide under Read next.
• Get your products into Perplexity ShoppingPerplexity answers a shopping question with products from its merchant programme and from pages its crawler, PerplexityBot, has read, and it cites the pages it used.
• Get your products into Google AI Mode and AI OverviewsGoogle's AI answers take their product facts from Merchant Center, from the Schema.org markup on your pages and from the pages themselves. Most stores are strong in one of the three and thin in the other two.
• Get your products recommended by GeminiYou cannot submit anything to Gemini. It reads the product data Google already holds and the pages Google can crawl, so the work is the same work as for Google's own AI answers.
• Make your Google Merchant Center feed work for AI shoppingMerchant Center is the one feed that reaches three assistants, through Google's own answers and Perplexity's programme. The attributes Google calls optional are the ones that decide whether you come up.