Brand voice in product content
Brand voice is the tone, rhythm and vocabulary your product content is written in. It is the first thing AI-written content loses.
Why voice matters in product copy
A description an assistant can match states facts. A description a shopper buys from sounds like the shop. Generic AI copy manages neither: it pads, it reaches for the same few adjectives, and it reads the same on every site that uses it, which shoppers notice faster than merchants expect.
What Sighted does
Sighted reads your website to pick up your tone, style and vocabulary, or lets you choose a preset, and writes every title, description and FAQ in that voice. Each claim is checked against your own data first, so the voice carries facts and never an invention dressed up to sound like you. Custom voice profiles are on Growth and Pro plans.
See how the assistants read your store.